The general conditions for rx products have changed markedly in Austria in the last few years, and will continue to be subject to constant change. Market knowledge, a good basis for dialogue with the social security administration and authorities, and customized marketing concepts will play a prominent role in this ever more dynamic market.
Careful positioning developed together with our industry partners is reliably and successfully implemented by our product managers and field staff team. Communication by the business unit pharma is primarily directed to the physician, but naturally we also communicate with pharmacies, hospitals and patients as required.
As the market leader in market and product representation, we are active in a series of indications. Part of our success is attributable to introducing products into new areas rapidly and effectively.